gremlins {RGremlinsConjoint}

'RGremlinsConjoint': A package for estimating the "Gremlins in the Data" model

Description

The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) <doi:10.1177/0022243720965930>) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.