cbc.df {RGremlinsConjoint}

Simulated data for the "Gremlins in the Data Model"

Description

A dataset containing simulated choices from a CBC study where some of the respondents are information poor or 'Gremlins'. The data is simulated data and does not reflect actual preferences.

Usage

cbc.df

Format

A data frame with 32000 rows and 10 variables:

resp.id

A respondent identifier

ques

The question or task number

alt

The choice alternative

choice

An indicator that takes on a value of 1 if the alternative was chosen. (Default is 0.)

brandFord

A dummy coded variable indicating the brand is Ford

brandGM

A dummy coded variable indicating the brand is GM

brandDodge

A dummy coded variable indicating the brand is Dodge

enghyb

A dummy coded variable indicating the engine is a hybrid

engelec

A dummy coded variable indicating the engine is electric

price

A continuous variable for the relative price of the individual offerings.