Market Matching and Causal Impact Inference


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Documentation for package ‘MarketMatching’ version 1.2.1

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MarketMatching-package Market Matching and Causal Impact Inference
best_matches For each market, find the best matching control market
inference Given a test market, analyze the impact of an intervention
MarketMatching Market Matching and Causal Impact Inference
roll_up_optimal_pairs Roll up the suggested test/control optimal pairs for pseudo power analysis (testing fake lift)
test_fake_lift Given a test market, analyze the impact of fake interventions (prospective power analysis)
weather Weather dataset