p2.18 {MPV}

Data Set for Problem 2-18

Description

The p2.18 data frame has 21 observations on the advertising expenses (in millions of US dollars) and retain impressions (in millions per week) for various companies.

Usage

data(p2.18)

Format

This data frame contains the following columns:

Firm

character vector

Amount.Spent

numeric vector

Returned.Impressions

numeric vector

Source

Montgomery, D.C., Peck, E.A., and Vining, C.G. (2021) Introduction to Linear Regression Analysis. 6th Edition, John Wiley and Sons.

Examples

data(p2.18)
attach(p2.18)
plot(Returned.Impressions ~ Amount.Spent, pch=16)
detach(p2.18)