cracker {HoRM}

Cracker Dataset

Description

This dataset is from marketing research on the sales of crackers for a particular company.

Usage

data(cracker)

Format

This data frame consists of 15 stores, each receiving a particular promotional strategy, with the following 4 variables (columns):

• treat An indicator for which of the three marketing strategies (treatment) was employed.

• store The store number within the particular treatment.

• y The number of cases of the crackers sold during the promotional period.

• x The store's cracker sales during the preceding sales period.

Source

Kutner, M. H., Nachtsheim, C. J., Neter, J., and Li, W. (2005) Applied Linear Statistical Models, Fifth Edition, McGraw-Hill/Irwin.

References

Young, D. S. (2017), Handbook of Regression Methods, CRC Press.