coffee {EffectStars} | R Documentation |
Coffee Brands
Description
The data frame is part of a long-term panel about the choice of coffee brands in 2111 households. The explanatory variables either refer to the household as a whole or to the head of the household.
Usage
data(coffee)
Format
A data frame with 2111 observations on the following 8 variables.
Education
Educational level with levels
no Highschool
andHighschool
PriceSensitivity
Price sensitivity with levels
not sensitive
andsensitive
Income
Income with levels
< 2499
and>= 2500
SocialLevel
Social level with levels
high
andlow
Age
Age with levels
< 49
and>= 50
Brand
Coffee Brand with levels
Jacobs
,JacobsSpecial
,Aldi
,AldiSpecial
,Eduscho
,EduschoSpecial
,Tchibo
,TchiboSpecial
andOthers
Amount
Amount of packs with levels
1
and>= 2
Persons
Number of persons in household
References
Gesellschaft für Konsumforschung (GfK)
Examples
## Not run:
data(coffee)
star.nominal(Brand ~ Amount + Age + SocialLevel + Income + Persons +
PriceSensitivity + Education, coffee, cex.cat = 0.5, cex.labels = 0.8)
## End(Not run)
[Package EffectStars version 1.9-1 Index]