reach.ELMSO {ELMSO} | R Documentation |
Calculating Reach from Main ELMSO Function
Description
This function allows you to calculate reach achieved at a given budget value from the ELMSO output.
Usage
reach.ELMSO(bid, a, z)
Arguments
bid |
A p-dimensional vector of the bidded CPM at each website for a particular budget value |
a |
A p-dimensional vector of steepness values for the cost curves associated with each website |
z |
An n by p matrix of pageviews |
Value
A value between 0 and 1 specifying the reach achieved with the given budget allocation.
References
Courtney Paulson, Lan Luo, and Gareth M. James (2018) Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising. Journal of Marketing Research: August 2018, Vol. 55, No. 4, pp. 489-506.
Examples
z=matrix(round(abs(rnorm(5000,0,0.7))),1000,5)
CPM.avg=c(3,4,5,6,7)
tau.values=rep(100,5) #Note tau here is in thousands of pageviews
allocation=ELMSO(z=z,CPM=CPM.avg,tau=tau.values)
reach.ELMSO(allocation$bid[,101],allocation$a,z)
[Package ELMSO version 1.0.1 Index]