campaign_descriptions {completejourney}

Campaign metadata.

Description

Campaign metadata for all campaigns run for the Customer Journey study. This dataset gives the length of time for which a campaign runs. So, any coupons received as part of a campaign are valid within the dates contained in this dataset.

Usage

campaign_descriptions

Format

A data frame with 27 rows and 4 variables

• campaign_id: Uniquely identifies each campaign; Ranges 1-27

• campaign_type: Type of campaign (Type A, Type B, Type C)

• start_date: Start date of campaign

• end_date: End date of campaign

Value

campaign_descriptions

a tibble

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

Examples

# full data set
campaign_descriptions

# Join product campaign metadata to campaign_table dataset
require("dplyr")
campaigns %>%
  left_join(campaign_descriptions, "campaign_id")